The ease of access to information through an extensive online environment has changed how consumers make decisions – regardless of the product or service. Lawyers and their firms must not only be present but understand the needs of their target audience to engage and influence…
An effective content marketing plan for lawyers includes in-depth content analysis. There are many strategies that can be leveraged during analysis to ensure the content you deliver has the greatest impact; measuring key performance indicators (KPIs) and knowing how to use Google Analytics and Google…
Different types of content convey differently depending on the audience. For some, a web page that contains testimonials about your practice areas and extensive experience may persuade your target audience to engage with your site or even contact your firm about representation. But many people…
There are several components to a successful social media strategy and countless ways to strategize. But there’s one part of the social strategy you don’t want to ignore. Your marketing plan isn’t complete without social media monitoring and social listening. Social media monitoring consists of…
Setting goals, selecting relevant key performance indicators (KPIs), and measuring successes and failures are all core components of a solid content marketing plan for lawyers. In the final stages, in-depth analysis of content performance should occur, but it needs to be done with purpose and…
Google Analytics and Google Search Console are important tools to track and analyze how well your law firm’s website contributes to content marketing efforts, brand recognition, and overall business goals. They offer in-depth data and customizable reports related to website performance, user engagement, functionality, and…
You might have heard this phrase before – “Content is king.” Does this mean that you need to produce a never-ending amount of content to get your desired target audience to pay attention and see you as an authority? Absolutely not. Repurposing content is a…
When done right, every piece of content your law firm delivers has a clear purpose, adds value, and is strategic. It’s created for a specific audience, delivered and promoted through the appropriate channels, and analyzed to ensure it succeeds. But there are two components of…
A vital part of content marketing is what happens before content is generated. It involves brainstorming, organization, and strategic processes to ensure the content your law firm delivers is planned and purposeful. Understanding your audience, setting content and business goals, and positioning your firm for…
As part of a strong content marketing strategy for lawyers, it is vitally important to measure the outcome of the content you distribute and its place in your overall marketing plan. This is done by selecting key performance indicators (KPIs), data that is trackable and…