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Herman, Katz, Gisleson & Cain

Herman, Katz, Gisleson & Cain

Herman, Katz, Gisleson & Cain is a Louisiana–based personal injury law firm with over 80 years of experience. Our firm handles cases in product liability, sex abuse, offshore accidents, wrongful death, mass torts, and more.

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Chris Borzell

Chris Borzell

Chris Borzell is a trial attorney at Morgan & Morgan, serving clients in the Tampa Bay area with a focus on car accidents, slip-and-fall, and personal injury. He brings experience from defending insurance companies to advocate for the injured.

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Christopher T. Nace

Christopher T. Nace

Chris Nace is an attorney with Nace Law Group. He works in all practice areas of the firm, including medical malpractice, drug and product liability, motor vehicle accidents, wrongful death, and other negligence and personal injury matters.

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Latest

Legal Marketing on The Legal Examiner

Helping Attorneys & Law Firms Grow Their Reach

We’ve spent years studying how attorneys build visibility, earn trust, and connect with the clients who need them. We publish everything we learn — and we’ve built the tools to help you put it into practice.

Marketing Notes

Short takes on legal marketing, publishing, search, AI, and law firm visibility — from the people behind The Legal Examiner.

Nick Carroll

David Arato is right. We've all seen lawyers burned by AI errors in court filings. The same risk applies to your bio, your posts, and your social copy: a made-up verdict or credential is a misleading statement about your services, and the rules on that don't loosen because it's marketing. Every fact is your responsibility. Check it, the same way you'd check a filing.

Nick Carroll

Google's Lighthouse tool now includes an audit specifically for AI agent discoverability, which means there's a testable standard for whether your site is structured in a way AI systems can actually read and use. If your writing and profiles live on a domain you own, running this audit tells you whether AI search can actually see you.

Nick Carroll

If you've been publishing to get found and wondering whether any of it shows up in AI answers, this piece lays out a step-by-step process for checking where AI cites sources in your topic area and getting your content into that mix. The workflow is practical enough to run yourself without a marketing team behind you.

Nick Carroll

Google is building features that let people follow creators directly inside search, which means fewer clicks out to your actual site. For anyone building an audience around their name, the implication is clear: your site still matters, but you need to own the relationship, not just the ranking.

Nick Carroll

Generic content doesn't get cited in AI answers. What does: original observations, validated claims, and real experience you can only get from actually practicing. If you're writing about your area of law from your own practice, you're already ahead of most. The article lays out how to make that work visible to AI systems.