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Herman, Katz, Gisleson & Cain

Herman, Katz, Gisleson & Cain

Herman, Katz, Gisleson & Cain is a Louisiana–based personal injury law firm with over 80 years of experience. Our firm handles cases in product liability, sex abuse, offshore accidents, wrongful death, mass torts, and more.

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Chris Borzell

Chris Borzell

Chris Borzell is a trial attorney at Morgan & Morgan, serving clients in the Tampa Bay area with a focus on car accidents, slip-and-fall, and personal injury. He brings experience from defending insurance companies to advocate for the injured.

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Christopher T. Nace

Christopher T. Nace

Chris Nace is an attorney with Nace Law Group. He works in all practice areas of the firm, including medical malpractice, drug and product liability, motor vehicle accidents, wrongful death, and other negligence and personal injury matters.

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Legal Marketing on The Legal Examiner

Helping Attorneys & Law Firms Grow Their Reach

We’ve spent years studying how attorneys build visibility, earn trust, and connect with the clients who need them. We publish everything we learn — and we’ve built the tools to help you put it into practice.

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Free, in-depth resources on legal marketing, content strategy, and brand building — written for attorneys, not marketers.

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Ready to put it into practice? We’ve built tools and services that help attorneys publish, grow, and generate leads.

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Recent insights on legal marketing, publishing strategy, and building your practice’s online presence — from the attorneys and strategists behind The Legal Examiner.

Marketing Notes

Short takes on legal marketing, publishing, search, AI, and law firm visibility — from the people behind The Legal Examiner.

Nick Carroll

Your publish.law site now works from inside Claude or ChatGPT. Add a credential, publish a note, schedule one for the morning, catch up on what's waiting, all by asking.

Not an AI lawyer. It doesn't write for you. It just handles the admin so you can stop opening a dashboard to change one line.

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Nick Carroll

Research confirms AI cites broadly but only recommends names it associates with a specific topic repeatedly. If your writing covers a little of everything, you're getting mentioned nowhere that matters. Pick your practice area, go deep, and stay consistent. That's the pattern AI systems reward with actual recommendations, not just citations.

Nick Carroll

AI search tools don't look at your zip code. They look at your bar profile, your reviews, and whether your published results match the places you say you practice. If those signals are thin or inconsistent, you don't show up, even locally. Worth reading carefully if you want AI answers to name you when someone nearby is searching for what you do.

Nick Carroll

40% of AI citations drop the brand name entirely and just reference the content. If your writing lives only on a firm site, you may be getting cited without your name attached. Publishing under your own name, with your own profile clearly connected, is how you make sure the credit lands on you.